Overview
Spanning over 200,000 square feet at the Indiana Convention Center (adjacent to Lucas Oil Stadium), Fan Fest serves as the central hub for championship weekend.
The event runs right up to the 8 pm game kickoff on Saturday. Unlike previous years where non-ticket holders paid for entry, the Big Ten Conference is offering free admission to celebrate the city's 16-year run hosting the game.
Fans can take photos with the Amos Alonzo Stagg Championship Trophy, participate in interactive football skill challenges (such as a 40-yard dash and field goal kicking), and sign up on-site for complimentary youth flag football clinics hosted by USA Football.
The event features giveaways, food and beverages, official Big Ten team merchandise, mascot appearances, and live pep rallies from the participating teams' marching bands and cheerleaders on Saturday afternoon.