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An Indiana street

Bill McGowan Leadership Award

Honoring Indy's Tourism Champions

The Bill McGowan Leadership Award is the city’s highest tourism award, annually recognizing an individual or organization who has significantly helped advocate and promote Indy in support of driving tourism and enhancing the city’s image. Throughout the years, this award has been presented to many Indy-advocates and thought-leaders in our industry. 

Bill McGown and Leonard HoopsThe award pays homage to the late Bill McGowan who served as CEO of the Indianapolis Convention & Visitors Association (known today as Visit Indy) from 1984 to 2002. Bill's visionary leadership set a foundation for success that the city's tourism industry benefits from today. He was instrumental in attracting the Colts to Indy and oversaw the city's first NCAA Men's Final Four in 1980, the National Sports Festival in 1982, and the Pan American Games in 1987. Under his leadership the city constructed the RCA Dome, Conseco Fieldhouse, and Circle Centre Mall. Bill expanded the convention center and attracted groups that still meet in the city today.

Pictured: Current Visit Indy CEO, Leonard Hoops, and Bill McGown.


2025 - Indiana Fever


2024 - John Green

2023 - The Lilly Family

The Lilly Family - Bill McGowan Award


2022 - Tamika Catchings


2021 - Indy's Hospitality Industry

Indy's Hospitality Industry 2021 State of Tourism


2020 - David Letterman


2019 - Peyton Manning

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