Building on record momentum from recent years, Visit Indy enters 2026 with a destination that continues to grow in both scale and significance. Tourism isn’t just driving visitation — it’s fueling jobs, wages, and long-term economic strength across our community.
The power of tourism in Indianapolis:
Leveling up means investing in what’s next. From city-shaping development projects and cultural milestones to global conventions and major sporting events, Indianapolis continues to raise the bar. None of this progress happens alone — it’s made possible by the hospitality partners, community leaders, and advocates who believe in Indy’s future and work every day to strengthen it.
Visit Indy’s State of Tourism is a moment to reflect on our impact and align around what’s ahead. To dive deeper into the data, insights, and strategies guiding our destination forward, explore the 2026 Community Report below.
Each year Visit Indy bestows the Bill McGowan Leadership Award to an individual or organization that has advocated for, promoted, or positively influenced the city's image. The award pays homage to the late Bill McGowan who served as CEO of the Indianapolis Convention & Visitors Association (known today as Visit Indy) from 1984 to 2002. Bill's visionary leadership set a foundation for success that the city's tourism industry benefits from today.
In 2026, the Bill McGowan Leadership Award was given to Pat McAfee for his unwavering and unapologetic support for Indy as a must-visit destination.
Click below to learn more about the award and past winners.
