Overview
Join the March Madness Music Festival, presented by AT&T, Capital One, and Coca-Cola!
Enjoy three days of electrifying music—completely FREE—featuring unforgettable performances by A-list artists, all set during the most exciting weekend in college sports. Get ready for a music celebration like no other!
The concert series kicks off on Friday afternoon with the AT&T Block Party and continues through the night. Saturday brings the energy of Coca-Cola Live!, followed by the grand finale on Sunday with the Capital One Jam Fest.
The March Madness Music Festival delivers unforgettable performances to both basketball fans and music lovers throughout the Final Four weekend. Past headliners who have celebrated the Final Four at the March Madness Music Festival include Bruce Springsteen and the E Street Band, Rihanna, Kendrick Lamar, Dave Matthews Band, Imagine Dragons, Keith Urban, The Jonas Brothers, Jimmy Buffett, Maroon 5, The Killers, Pitbull, and many others.
Upcoming Events at American Legion Mall
