Overview
The HBCU All-Stars Black Business Vendors Showcase is a dynamic, high-visibility economic empowerment initiative designed to celebrate, support, and invest in Black-owned businesses during one of the most significant HBCU sporting events of the year. Taking place on HBCU All-Star Game Day during Final Four Weekend, this showcase transforms the arena concourse into a marketplace where Black excellence, entrepreneurship, and community impact converge.
Produced in collaboration with the INDY Black Chamber of Commerce, the Black Business Vendors Showcase highlights some of Indianapolis’ most innovative and distinguished Black-owned companies—providing them with direct access to thousands of engaged fans, families, civic leaders, and corporate stakeholders. Vendors benefit from unparalleled exposure, on-site sales opportunities, and brand amplification within a nationally recognized HBCU platform.
Strategically scheduled before, during, and after the HBCU All-Star Game, the showcase ensures sustained fan engagement throughout game-day programming. Attendees are encouraged to intentionally support Black businesses, keeping dollars circulating within the community while discovering new products, services, and brands rooted in excellence and cultural pride.
Beyond commerce, this initiative is purpose driven. A portion of vendors proceeds directly support the HBCU All-Stars Foundation, helping to fund academic scholarships for Indianapolis-area high school students interested in attending HBCUs, as well as financial assistance for current HBCU students in need. This reinvestment model ensures that economic opportunity generated on game day has a lasting educational impact.
For corporate partners and sponsors, the Black Business Vendors Showcase offers a powerful activation opportunity—connecting brand values with entrepreneurship, community investment, and measurable social impact. It reflects the HBCU All-Stars’ holistic mission: to elevate Black excellence on the court, strengthen Black-owned businesses off the court, and create pathways to opportunity for future generations.
Schedule:
- 11 am - Gates Open
- 12 pm - Black Business Vendors Showcase Begins
- 2 pm - Attend HBCU All-Star Game
- 4 pm - Black Business Expo Continues Post-Game
Map
Upcoming Events at Indiana State Fairgrounds and Event Center
