Overview
The boutique spans over 6,500 square feet and showcases a wide collection of men’s and women’s small leather goods, handbags, luggage, jewelry, watches, and eyewear.With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. Contrasting merchandising elements represent different design codes, combining to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store./p>
The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Custom geometric painted wood floors and marble polychrome inlays produce decorative three-dimensional effects on the floors, while being harmoniously integrated with the herringbone wood flooring. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display units contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; varnished, pink iron wall finishes complement black and white wall finishes. Throughout the store one finds sumptuous chairs, while vintage oriental rugs are layered over the floor for a textured effect. The result is a space that entices, surprises and feels personal to Gucci./p>
As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy- efficient technologies in the House’s stores worldwide, the new store is LEED-certified1; with LED lighting2 to monitor and promote energy efficiency./p>
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values./p>
Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches./p>
Photos by Brian Berkowitz for Gucci.
