Overview
The Better Business Bureau (BBB) has been in existence for over 100 years, beginning in 1912. It maintains a high level of credibility and trust among consumers and businesses. The BBB has established itself as a reputable organization that is committed to promoting fair and ethical business practices.
The BBB has adapted to changes in the business landscape over time. It has expanded its services to include online reviews and ratings, which are increasingly important in today's digital age. The BBB has also developed programs to help businesses improve their practices and enhance their reputations.
The BBB is a non-profit organization that is supported by dues paid by its member businesses. This funding allows the BBB to operate without a profit motive and focus on its mission to promote ethical business practices.
Overall, the BBB has a strong brand and reputation that attracts support from various stakeholders. This includes consumers, businesses, government agencies, and other organizations that value the BBB's role in promoting fair and ethical business practices.