State of Indianapolis Tourism

Tourism is an economic engine for Indianapolis. Since 1923, Visit Indy has served as the city’s official destination-marketing organization, charged with driving tourism and enhancing the perception of the city. Tourism generates economic impact for the city, region, and state, while creating jobs and enhancing the overall quality of life for residents.

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Indy Tourism Facts:

  • More than 29.2 million people visit Indy annually, with 84% coming for leisure and 16% for business.
  • The money generated by visitor spending tallies more than $5.5 billion.
  • The industry generated more than $1.26 billion in tourism initiated tax revenue, with $426 million going to state and $299 million to local municipalities.
  • Indy households pay $967 less in average state and local taxes due to visitor tax receipts.
  • $27 billion in wages were paid to the tourism workforce and downstream employees.
  • Tourism fuels more than 82,900 full-time-equivalent jobs across the Indy region.
  • Tourism is the 8th largest employer in Indianapolis.
  • Visitors spent an average of $186 per trip.
  • See what the media is saying about Indy.
  • Read Indy's regional tourism master vision, a collection of strategies to make Indy a desirable place to live and visit for years to come.