OCTOBER 10, 2017

Indy Scream Park

With a total of five haunted houses at one park, Indy Scream Park has been voted the #1 haunted house in America for good reason. You can barely step foot into the park without being scared as you're greeted by the Midway Monsters that interfere with your every move. Monster Midway is the area to make your plan of attacks: haunted houses, food, drinks, games, shopping, and more.

“We provide a night out, we provide an experience. A lot of haunted houses you go through, you get a bunch of scares and then you exit through the parking lot and if you want to go back in you need to buy another ticket,” Mark Bremer, Creative Director said. "We want people visit a house, hangout, have a beer if you're old enough, grab an apple fritter, play games then go to the next one."

Haunted Houses

  • Brickmore Asylum - Far from normal but the most common type of haunted house where it is grimy, people pop out from everywhere and you never know what is going to happen.
  • Rage 3D - As soon as you walk in you start to wonder what real life is like again. “I was so disoriented and I was terrified because there were just clowns coming out of nowhere,” a guest at the park mentioned after coming out. The 3D really allows you to experience something that does not feel like it is real life.
  • Pandemic: Mutation (Interactive) - My favorite! I felt like I was in an apocalypse movie and I had to find my way out! Once you grab the glow stick there is no turning back. Wild humans grab and pull you asking for your help or crazy things start happening to them.
  • Zombieland: Unchained (Interactive) -  You might get held back from your group by zombies but if you cooperate you have a better chance of making it out the cornfields!
  • Back Woods - Just like the name, you are going through the back woods, trying to find your way through the dark trail. “I start with a pop scare and then I try to get inside your head,” Otis of the Murder Cabin said. My advice is to be safe because Papa Tate might be after you!

After going in the five houses - and I must say that they all have different elements of surprise - every time you think the coast is clear it isn’t. I suggest that you opt-in for the interactive experiences where you may be grabbed or sent into rooms away from your group, that's what separates this from any other haunted house I've been to. 

Behind the Scenes

For each of the haunted houses and the midway there are six main graphics that drive all their advertisement: website, digital campaigns, and billboards. “The graphic should illustrate what you’re getting yourself into without putting any words on it” Jon Pianki, Marketing Directors said. I fully agree with Jon because you can look at the banners prior to entering the houses and you will start to feel the vibe while you’re waiting in line.

Haunted houses are major construction jobs, take precise marketing, and major planning for everything to go over smooth for the guests. Outside of the huge construction job and finding over 200 actors, it’s the make-up and costumes that take the themes to a new level. “Everyone has different looks, based on the house, based on the characters, and sometimes where they are in the house,” Jodi Morgan, makeup manager. Jodi has been with Indy Scream Park since the beginning, and now she has a set system in place. With the assistance of five other make-up artists, they have two hours to get make-up on everyone before they get in their positions.

Make sure you visit the Indy Scream Park this year! They are open every night from now through Halloween, click here to see dates and times they are open. Get pictures in front of the backdrops and don’t forget to tag #LoveIndy on your social media!


Mikeg
As an Indiana native, Mike is adamant about showing people what Indy has to offer. You may find him drinking at a local coffee shop, eating brunch in Broad Ripple, shopping and having dinner on Mass Ave, or at the latest concerts or sporting events.


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